Marketing & Sales Organization

Understanding the role of marketing & sales

The understanding of the roles of marketing and sales organizations is currently undergoing fundamental change. This is due to changes in customer expectations and the convergence of technical and commercial tasks. Sales and marketing are moving even closer together in their shared responsibility for the customer experience. In digital channels, marketing and sales tasks are almost indistinguishable. Together with you, we develop the “role purpose” of your marketing & sales in terms of a marketing mission. This is not only the basis for downstream optimization, but also an extremely important orientation framework for your employees.

Operational Excellence & Governance

The successful operation of an organization requires coordinated procedures and clearly defined processes and workflows. At the same time, automation potential must be exploited and a clear, pragmatic governance model should provide the necessary transparency. Particularly at the interfaces to other units, there is great potential for efficiency and effectiveness.

On the way to operational excellence, we use the FACE principle of digitization. This means that we support you in the transformation with regard to the characteristics:

• FAST = fast, with short response times
• AGILE = agile and strong in implementation
• CREATIVE = creative, with the courage to be unique
• EFFICIENT = efficient, with freedom of movement on the resource side

Partner & agency management

Today, state-of-the-art performance and services for marketing and sales are really only conceivable in cooperation with external partners. But how can the various partners and service providers be managed? On a national and international level? Is it better for your company to limit itself to as few agencies as possible? Or should you rather rely on many specialists? Is it not even possible to combine both approaches – in a “Bespoke Agency” model?

We help you to answer these questions neutrally. We go the whole way with you, right up to the implementation of your new partner network.

Marketing tools & marketing systems

The correct use of digital systems is becoming increasingly important. At the same time, marketing technology offerings have become more unmanageable and complex. More and more CMOs are therefore asking themselves which toolset they need to develop their own company.

We help you identify your specific technology needs and derive the appropriate solution. In doing so, we focus entirely on the development of application-related and feasible use cases. Because the real business benefit should always be in the foreground and not the theoretical-technical feasibility.