Customer Experience & Digitalization

Customer Insights, Personas & Analytics

Who is your target group? What are they up to? Where is the best place to find them? What do you do with all the data that your customers are already generating today?

Detailed knowledge of your customers and their interactions is the basis for everything, i.e. for any targeted positioning of products, services and all customer interactions. We help you to generate the necessary insights into your target group(s) and make them usable in your company. Taking your individual knowledge goals into account, we derive suitable recommendations for action. Finally, we accompany you in the development of concrete measures and their implementation.

Marketing Automation & Process Optimization

Do you respond optimally to the current needs of your customers? Can you react quickly enough when these needs change spontaneously?

Do not lose any potential here! Marketing automation enables you to address your customers in a personalized way. And that without putting a heavy burden on the organization and processes. The loss of leads is minimized and everyone is provided with the information they really need in a targeted manner. This is how you turn “one-time customers” into loyal customers.

We are your partner on the way to data-driven marketing. We accompany you in the collaborative development and conception of a suitable automation strategy. And we remain consistently at your side: from the selection and implementation of the right tools to the definition of the organization required for this in order to efficiently put your marketing engine into operation.

Marketing Technology (& Collaboration)

Can your IT efficiently map and achieve the current tasks and goals of your marketing and sales? Do you have a digital strategy for integrating new requirements in your IT landscape and how to implement them promptly? Is your marketing technology stack set up in such a way that all tasks can be processed quickly and securely?

In view of the multitude of possibilities on the market, we support you in the selection of exactly the marketing technologies that are of outstanding importance for your goals. We explicitly show how the decisions made will significantly simplify the work of your employees.
We show how difficult processes can be simplified, how the effects of marketing activities can be measured better and more precisely, and how marketing budgets can be used more efficiently. Together with our cooperation partners, we are able to offer you an extremely comprehensive range of services, even beyond our own consulting focus.