Market entry strategy – conquering new horizons

Today, more than ever, the scaling of business models represents a decisive success factor in the globalized economy. Leading companies in the digital economy, especially from Silicon Valley, have shown how to achieve exponential growth rates and market leadership by massively establishing a global presence based on a “first mover” strategy.

But the international successes of German corporations and SMEs are also prime examples of the importance of a successful market entry strategy. Be it as a “first mover” or by exploiting specific strengths in established markets as “smart followers”.

DELINEATING THE RIGHT PLAYING FIELDS BY MEANS OF MARKET ENTRY STRATEGY

In any case, companies must define the right playing field for them and determine the appropriate market entry strategy under high time and competitive pressure:

• Which new markets offer the highest chances of success for me? How are quantitative and qualitative barriers to market entry to be assessed? (Competition and risk analysis)
• Where and how do I best deploy my resources? (Business Case)
• Is a make or buy strategy the way to success? (Feasibility Study)
• How do I need to set myself up organizationally and process-wise? (Organization and Process Design)

A SUCCESSFUL MARKET LAUNCH OFFERS SUPERIOR CUSTOMER BENEFITS

In Batten & Company’s experience, the basic condition and starting point for any successful market entry is a measurably superior customer benefit of the offering. This must be determined consistently from the customer’s perspective. This must then be used to derive a truly differentiating positioning. Competitive advantages of business models are only temporary. Today, every move in the direction of new markets is transparent. The next competitor is often only a blink of an eye away. Therefore, speed and consistency are particularly critical success factors.

IMPLEMENTING THE RIGHT CONCEPT FOR SUCCESSFUL MARKET ENTRY

Batten & Company provides a one-stop-shop solution to formulate a market entry strategy by evaluating and efficiently entering global markets:

• Market and competition audit
• Target group potential analysis and segmentation
• Offer Value Curve Analysis
• market-specific corporate and product positioning
• Business plan & business case
• Communication strategy
• Distribution strategy
• Partner and cooperation strategy
• Mergers & acquisitions
• Rapid roll-out planning
• Project and task force management
• Market entry monitoring and reporting

Well-known companies trust the global presence and many years of experience of Batten & Company. Let us discuss how we can also successfully support your venture into new markets. Contact our expert without obligation for a first conversation!