Brand Management & Communication

Brand Purpose & Mission statement development

Brands provide orientation and create trust. An attractive range of services alone is no longer enough these days. We are convinced of this. Your customers expect companies to make sense and take an authentic stand. This attitude is always expressed and lived through the brand. That is the principle.

This is also how we develop the brand essence: together with you, we first develop a clear and differentiated mission statement – the meaningful “why”. The answer to this, in turn, is a concise purpose, which is concretized by authentic brand values. The vision of a company is also derived here. It describes which overarching goal is to be achieved by the purpose.

Purpose, brand values and vision not only strengthen the sense of belonging of your employees, but also the external appeal of your company. Especially in a saturated market with a strong competition, successful brand management helps to stand out, differentiate and clearly position the company.

Brand architecture

Brand portfolios and brand architectures have often grown historically. Unfortunately, as the number of brands increases, so does the complexity of the brand architecture. Brand management and customer orientation thus become increasingly difficult. By optimizing the brand architecture, we strengthen your overarching umbrella brand and simplify the brand portfolio and its structure. This improves the use of synergies between individual brands and increases efficiency. We also advise you on how to integrate newly created or acquired brands and brand cooperations coherently into an existing brand portfolio. We then orchestrate your optimal brand architecture with the help of strategic, communicative and visual connecting elements: for a consistent and comprehensible brand presence.

Information on the topic of brand alliances & cooperations can be found here.

Communication strategy & campaign planning

Only holistic and long-term communication leads to the desired perception of your positioning by the customer. That’s why, beyond the strategy approach, we have developed sound tools for brand diffusion.
In the first joint step, we define communication goals: from awareness to purchase to loyalty, as well as communication target groups. Then we determine topics and messages, formats and channels, and scheduling. At the end, the operationalization follows: We check which workflows and which system landscape are necessary for the implementation.

With the BBDO network, we have creative experts at our disposal who can carry out the planned campaigns seamlessly and holistically. Because we want to be at your side in the best possible way, from planning to implementation.

Brand and communication controlling

Marketing needs to speak the language of the C-level – and it’s often based on numbers. Why certain measures make sense and what budgets are needed must therefore be justified by facts and data. After all, a company can only improve its marketing activities if it also precisely analyzes their impact.

We help you with brand controlling, as well as the measurement and control of decisive success factors for your entire communication. Together we ensure that you have all the necessary tools at hand to use your marketing budget efficiently and to address your customers in the best possible way.